Abai Lodges & Spa, a relatively new player in the hospitality sector, initially faced challenges in building a strong digital media presence, with minimal engagement on its Facebook and Instagram pages and a brand image that appeared overly corporate and uninviting. The hotel partnered with Ebony Analytics Africa in 2023 to revamp its digital media strategy to address these challenges and build a strong, appealing brand. Ebony Analytics crafted and executed a comprehensive, end-to-end digital communication that began with an in-depth competitor and market analysis to identify key opportunities for differentiation. The team then produced high-quality visual content—including videos, reels, photos, and infographics—showcasing the immersive and luxurious experiences Abai Lodges & Spa offers. This content was strategically distributed across different platforms, supported by full-time social media management, and targeted advertising campaigns aimed at attracting and converting new followers into potential customers.