After securing a second term in 2017, the Jubilee Administration sort to solidify President Uhuru Kenyatta’s legacy through transformative development initiatives, which led to the achievement of significant infrastructural development and socio-economic progress. Recognizing the need to raise public awareness about these accomplishments and their impact on the lives of Kenyans, and to bridge the gap between implementation and public perception, a team from Ebony Analytics Africa was engaged to develop and execute a comprehensive digital outreach strategy. The team conducted audience research, documented ongoing projects, created and curated content, and designed interactive campaigns tailored to diverse audiences. Through a nationwide multimedia approach, leveraging influencers, localized messaging, and real-time engagement, the initiative successfully enhanced public understanding and appreciation of government’s agenda, policies and national projects.