Expertise France/African Union

Client:
Expertise France
Category:
Strategic Communication
Duration:
12 Months

Ebony Analytics Africa worked with Expertise France to develop and implement an end-to-end digital communication strategy campaign titled "The Democratic Governance Roadshow Campaign" under the African Governance Architecture Support Project (AGA-SP). This campaign, a collaborative initiative involving the African Union (AU), AGA, and six of its key organs i.e the African Peer Review Mechanism (APRM), the African Court on Human and Peoples’ Rights (AfCHPR), the Pan-African Parliament (PAP), the Economic, Social and Cultural Council (ECOSOCC), the African Committee of Experts on the Rights and Welfare of the Child (ACERWC), and the African Commission on Human and Peoples’ Rights (ACHPR)) aimed to amplify the visibility of these institutions and their pivotal roles in promoting democratic governance, human rights, and the rule of law across Africa. Central to the campaign was the goal of fostering citizen engagement by highlighting the people-centered focus of these AU organs and creating space for Africans, including policymakers and human rights defenders, to share their views on governance challenges.